Influential factors of Digital marketing
We are going to see what the determining factors of effective digital
marketing are. What is it that makes it click is it distribution, or the
timing.
Every successful strategy needs an effective plan and
comprehensive market understanding. Well planned digital marketing strategy
always helps to acquire desired outcome.
Regularity of content
Effective digital marketing
strategy is founded on, how well you can provide content that audience or
consumers actually want. Understanding
the pattern and current trends will help you to stay relevant. For example How
to articles are gaining more user attention then its advantageous to post
similar content. Similarly lists
articles, what posts, why posts and videos are some of the leading contents on
web. Timing plays a huge role in content sharing you doesn’t want to post
something that is out of trend.
Marketing Report
Marketers are trying hard to keep
up with content preference of digital audience. Content marketing was surpassed
by Pay per click but last year tables have turned and content marketing is
leading with three times of traffic of Pay per click. Marketing report clearly
states people are widely accepting social media marketing but still
apprehensive about the landing page optimization. PPC is most effective it
earns more traffic by volume.
Social media
Social media platforms like
Facebook and Twitter help to fathom top trending searches and results. And it
serves as a beneficial platform to be utilized for brand awareness and company
communication. Many brands are currently active on twitter, Facebook , Google
plus etc. this trend is visible globally along with India.
Marketing
Conversation
Twitter studies helped to comprehend that among
all the marketing conversation conducted on twitter at least 50% tweets shares
accommodating and perceptive information. Message with image or picture is
likely to be get more response than the text based message or information for
example on twitter tweet with image or graph is get ten times more favorites
and retweets than normal tweet. Even in lowest category retweets garnered more
than eight times of results. It’s high time to utilize existing digital media
trends to impact your marketing approach.